As the owner or marketer of an online shop, you want to maximize sales to both new and returning customers. Offering discounts can be effective, but since everyone does that, you need your webshop to stand out and attract everyone during sales. So, how do you achieve that?
To accomplish this, Chris and Sophia from Italy have enhanced their beauty products webshop with Smaragt's games. They are both quite active on Instagram, Facebook, and Pinterest, frequently posting about new products and special offers.
Once a month, they run a special promotion where a Smaragt game, such as a wheel of fortune or scratch card, is linked to the offer. These games are also shared on social media and immediately attract many visitors. On average, social posts with a Smaragt game receive 5 times more clicks.
Participants in the games can win prizes, such as discounts on specific fragrances or lotions. Additionally, each participant has a chance to win a grand prize: a package of beauty products. To play the game, participants must provide their name and email address, with the option to subscribe to the newsletter.
Using these monthly games to drive sales and build a newsletter database has yielded the following results within six months:
- 1,572 new newsletter sign-ups
- 16% increase in revenue from the games
- 3 times more clicks on social posts compared to regular posts
The beauty of this strategy is that Chris and Sophia can now use their newsletters more actively to promote weekly offers and special beauty products, which also boosts sales.
Their goal is to have around 5,000 new newsletter sign-ups by the end of the year. With each newsletter subscriber spending an average of 40 Euros per year, Chris and Sophia expect to generate an additional 200,000 Euros in revenue after one year. Not bad for 12 games a year.
