The Resort Hotel of Vasilios Dimopoulos is located on a beautiful beach in Crete. The hotel is listed on well-known booking sites like booking.com and trivago.com. These booking sites charge a fee of about 12%.
While this is not a problem if it ensures that almost all hotel rooms and apartments are occupied throughout the year, it does take a significant chunk out of the budget intended for higher expenses like better-trained staff, superior chefs, and better housekeeping than regular hotels.
![Landings Page](https://d1p1ipr8n1karv.cloudfront.net/05b28f57-9074-4af6-873f-6800e6051b01/images/website/industry/hospitality/1.jpg)
![Quiz Page](https://d1p1ipr8n1karv.cloudfront.net/05b28f57-9074-4af6-873f-6800e6051b01/images/website/industry/hospitality/2.jpg)
![Winner + Form Page](https://d1p1ipr8n1karv.cloudfront.net/05b28f57-9074-4af6-873f-6800e6051b01/images/website/industry/hospitality/3.jpg)
Therefore, it is beneficial for Vasilios to ensure that guests spend a relatively large amount of money on dining, lunching, drinks, and wellness services at the hotel. To encourage guests to use these services, Smaragt's games are utilized. After each booking, a guest receives a link to a game. The game is usually a wheel of fortune but can also be a quiz (about Crete, for example). Every participant wins a prize, which is usually a 10 Euro discount on a dinner, a nice bottle of wine at lunch, or an extra 10 minutes during a wellness treatment.
![Instagram Post Quiz Game](https://d1p1ipr8n1karv.cloudfront.net/05b28f57-9074-4af6-873f-6800e6051b01/images/website/industry/hospitality/social.png)
Using these monthly games to drive sales and build a newsletter database has yielded the following results within twelve months:
- 18% increase of spending by guests
- 2183 participants divided over 10 games
- Very positive reactions to the games
These games have increased guest spending within the hotel by 18% over the past year. The goal is to adjust the games monthly to match the seasonal theme, ensuring an even better alignment of prizes with guests' interests.