The Resort Hotel of Vasilios Dimopoulos is located on a beautiful beach in Crete. The hotel is listed on well-known booking sites like booking.com and trivago.com. These booking sites charge a fee of about 12%.

While this is not a problem if it ensures that almost all hotel rooms and apartments are occupied throughout the year, it does take a significant chunk out of the budget intended for higher expenses like better-trained staff, superior chefs, and better housekeeping than regular hotels.

Therefore, it is beneficial for Vasilios to ensure that guests spend a relatively large amount of money on dining, lunching, drinks, and wellness services at the hotel. To encourage guests to use these services, Smaragt's games are utilized. After each booking, a guest receives a link to a game. The game is usually a wheel of fortune but can also be a quiz (about Crete, for example). Every participant wins a prize, which is usually a 10 Euro discount on a dinner, a nice bottle of wine at lunch, or an extra 10 minutes during a wellness treatment.

Using these monthly games to drive sales and build a newsletter database has yielded the following results within twelve months:

These games have increased guest spending within the hotel by 18% over the past year. The goal is to adjust the games monthly to match the seasonal theme, ensuring an even better alignment of prizes with guests' interests.