As a store owner, you want people to come to your store, be satisfied, and return. Most stores grow organically through local advertisements, word of mouth, and activity on social channels like Facebook and Instagram.

Bo and Denise have three stores in the centers of Berlin, Frankfurt, and Munich, offering fashion for plus sizes. They have been running these stores successfully for 10 years. The older demographic knows how to find the stores well, but young adults between the ages of 25 and 40 are less familiar with them.

A year ago, Bo started local advertising on Facebook targeting this younger audience. These ads had a decent click-through rate (CTR) to the website but did not generate the desired traffic to the stores. Since six months ago, each ad has included a reference to ‘Spin & Win’ or ‘Scratch & Win’ by Smaragt. This immediately generated five times more clicks than regular ads to the website.

All visitors to the ‘Spin & Win’ or ‘Scratch & Win’ games can win a discount on a purchase at one of the three stores. These general discounts range between 10% to 20% on a purchase of more than 100 Euros. After participating, each winner can go to the store with the discount code and redeem it during their purchase. This resulted in 25% more store visits from the younger audience, with a 15% increase in sales.

Using these monthly games to drive sales and build a newsletter database has yielded the following results within six months:

An additional advantage is that the younger audience also signs up for the newsletter through the games. Now, Bo and Denise send out two newsletters per month featuring the new collection for both the older and younger demographics. With the influx of this younger audience, the stores have gained a solid foundation for their continued success.